SoftGrid becomes App-V

With the upcoming new version of SoftGrid (4.5) Microsoft allready changed the productname from SoftGrid to Microsoft Application Virtualization. While I’ve seen this get abbreviated to MSAV, MS AppVirt and MAV (and probably many more) Microsoft is now officialy calling the product App-V. There is a strong parallel in this name to the other virtual flagship of Microsoft: Hyper-V.   

I must admit I need some time to get SoftGrid out of my veins, but let’s start by tagging this post with the App-V tag.

Ever since Softricity was acquired by Microsoft back in 2006 there’s been a lot speculation as to what the name of the SoftGrid product would eventually be - Will it be called Microsoft SoftGrid, MSAV or will Microsoft come up with something completely new? Well, I imagine you already figured out that starting with version 4.5 the official name will be Microsoft Application Virtualization, but there will also be a new official short name: App-V.

So App-V is in, and SoftGrid is out, but you’re probably wondering how all of this affects you or why you should even care. Really it only matters to you because from now on we’re going to do our best to stop calling this product SoftGrid and start calling it App-V. Or Microsoft Application Virtualization if we’re feeling formal. This blog will eventually go from being the SoftGrid blog to the App-V blog, the SoftGrid forums will probably become the App-V forums, etc. and I want to make sure all of you are ahead of the curve just so there’s no confusion when you start seeing this name thrown around more and more over time.

And while we at Microsoft get into the habit of using the new name, you should try to get in the habit as well. I know old habits die hard and it’ll be tough for you SoftGrid veterans to start calling it something new but sooner or later the SoftGrid name will be no more.

Read at source.